Summary
Client
Now to Launch (NTL) is a non-profit incubator for food-related business ideas. Their aim is to nurture the entrepreneurialism of refugees and new migrants, who face significant challenges in gaining employment and starting businesses, despite harbouring incredibly enterprising attitudes and skills. NTL intended to reach this aim by recruiting skilled volunteers to mentor the budding entrepreneurs (the refugees and migrants taking part in the program). NTL is also partly funded and run by Free to Feed (FTF), a non-profit that mainly runs cooking classes hosted by refugees and new migrants.
The Problem
NTL is a new service that has not begun yet, as such they're still in the planning stage. Daniel, the NTL Incubator Manager, has a lot of ideas of how parts of the service might work however there is no formal service documentation. The biggest problem for NTL is the lack of planning, especially for the complicated service they are proposing to run.
The Solution
Since the program relies heavily on volunteers to act as mentors and teachers, we chose to focus our attention on this aspect of NTL. We designed a service blueprint to help NTL develop guidelines, systems and methods to attract, retain and manage volunteers.
scope + Team
2.5 weeks with a team of 5 UX designers.
My Role
I was involved in all aspects of the UX design process however I led the client engagement and ideation workshop and was instrumental is designing the service blueprint.
TOOLS
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, pen and paper and LOTS of post-it notes.